Category
Identity, Graphic, Motion
Date
2024
Participation
Solo Project
Status
Case Study
Space MONE
Space Branding & Graphics for an Urban Underground Shelter Concept
Recently, due to a lack of space above ground, many cafes in Seoul are opening underground. Café Mone is a virtual space designed with concept suitable for underground space. The theme is 'Shelter Under the Sea'. The graphic was motivated from Sea Anemones, which provide shelter for anmone fishes.
This place has an system called 'Everyone's Playlist'. Customers can upload 'shelter music' on QR code and play it in the space. Depending on music’s speed & composition, Mone’s movements change. The system is for letting customers feel belonging to the space.
