Category

Branding, Graphic, Identity

Date

2024

Participation

Solo Project

Status

Case Study

Press & Press

Deliver Hearts in Pressed Words: 1-Year Relay Letter Kit for Easy Letter Writing

Press & Press is a lettering kit that helps you express your mind easily. Instead of a long lettering, write compressed letters on a short lettering paper. In a relay format, two people continue to send and receive short letters, and at the end, one can cut off the other person's letter and keep it.



The graphic got the motif from 'Pressed Flower'. It means that it is a letter that is kept and cherished for a long time. I hoped that this letter would be kept and cherished for a long time like pressed flowers. You can see the flowers of 4 seasons at the back of letters.



The kit is accompanied by a 'Pressers Guide.' Some people may have a hard time coming up with what is important to write in a letter. Or they may waste too many spaces to precede sentences.

To prevent this, good topics for letters are presented in the guide with its own symbols. People can simply mark and recognize these topics using symbols.