Category

Identity, Character

Date

2022

Participation

Solo Project

Status

Currently in Use

Atelier

Branding & Character Design for a Kindergarten, Emphasizing Friendliness and Nature

This is the rebranding work of the Atelier Daycare Center located in Bomunsa-gil, Seongbuk-gu. According to the daycare center's ideology 'Growing in the Nature', slogans and characters were made.



The pastel-toned yellow, pink, light green, and brown colors used as brand colors are derived from the colors of the sun, leaves, petals, and trees in nature. It reflects the nature-friendly nature of the circle. The colors were arranged side by side and used as a pattern of lines reminiscent of a rainbow.